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Web Traffic
(Archives: All links were live at time of posting)
- Twice the number of Web surfers visited candidates' Web sites than did so during the 2000 election. (BURST!)
- GeorgeWBush.com landed 317,000 visits, roughly 3 percent more than Kerry's site, which tallied 306,000 on Monday, November 1, 2004. Traffic to the Kerry site was 128 percent higher than normal, while the Bush site was up by 103 percent. Workplace users accounted for more than half of all traffic to each campaign site. While 160,000 work-based Web surfers visited Kerry's site yesterday, 189,000 sought out Bush's. (comScore)
- The biggest Election Day winner was DrudgeReport.com. The number of Tuesday visitors to the site was nearly 1 million (978,000), 60 percent more than Drudge's usual daily traffic. The number of visits to some of the biggest political Weblogs was also high. DailyKos.com's traffic was nearly triple normal at 260,000 visitors, while Instapundit was up by 140 percent. (comScore).
- The most popular election night search terms on Tuesday November 2, 2004, was "2004 Election Results". That search string rose in popularity by 686 percent in the past 12 hours. Next was the term "Exit Polls," which jumped by 778 percent in popularity as the cliffhanger grew over whether President Bush would win Ohio's electoral college votes or whether Sen. John Kerry would challenge the results while provisional ballots were counted. The search for "George W. Bush" ranked at the 4th highest search term with a 347 percent rise in the past 12 hours. Next came "John Kerry," whose 104 percent rise in search popularity ranked 5th in the "Lycos 50." (Lycos)
- The most visited news site on Nov 2nd, was CNN with 5,607,000 visitors. This was an increase of 63 percent over November 1st traffic. Nielsen/NetRatings also ranked CNN in the lead, though with different numbers. The company reported a 110 percent increase in traffic for CNN from Nov 1 -- 2. CNN was also the top Google media query on November 2nd. Google ranked FoxNews in second place for media queries on Election Day. The position was echoed by Comscore, which reported 1,811,000 visitors to Foxnews.com on Nov. 2, a 73 percent change vs. the average of the previous four corresponding days. Nielsen/NetRatings ranked FoxNews third, at 1,179 visitors for November 2nd. In the Nielsen/Netratings numbers, MSNBC came in at number two in terms of election day traffic, with 2,770 (with a growth of 143 percent over November 1). Google reported MSNBC as its number three top media query for November 2nd. (clickZ)
Traffic to Fastest Growing Sites, November 1 & 2, (US, Home) |
| Site |
11/01/04 Unique Visitors (000) |
11/2/2004 Unique Visitors (000) |
% Growth |
| AOL Elections |
471 |
1,996 |
324% |
| Associated Press |
267* |
1,035 |
288% |
| CBS News |
178* |
628 |
253% |
| MSN Slate |
153* |
412 |
169% |
| MSNBC |
1,138 |
2,770 |
143% |
| Fox News |
503 |
1,179 |
134% |
| CNN |
1,572 |
3,305 |
110% |
| Electoral-vote.com |
239* |
453 |
90% |
| ABCNEWS Digital |
308 |
519 |
69% |
| NewsMax.com |
154* |
249* |
62% |
* These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes day to day as a result. |
| Source: Nielsen//NetRatings, November 2004 |
| Election-Related Sites - Monday &
Tuesday |
| |
Daily Visitors |
% Chg vs. Average Of Four Previous Corresponding Days |
| |
11/1/2004 |
11/2/2004 |
11/1/2004 |
11/2/2004 |
| News Sites |
| foxnews.com |
1,042,000 |
1,811,000 |
17% |
73% |
| cnn.com |
3,668,000 |
5,607,000 |
9% |
63% |
| nytimes.com |
813,000 |
944,000 |
15% |
32% |
| washingtonpost.com |
689,000 |
1,137,000 |
16% |
98% |
| c-span.org |
N/A |
62,000 |
-9% |
455% |
| drudgereport.com |
686,000 |
978,000 |
20% |
60% |
| Blog Sites |
| blogspot.com* |
325,000 |
333,000 |
23% |
10% |
| typepad.com* |
80,000 |
95,000 |
24% |
30% |
| dailykos.com |
34,000 |
86,000 |
95% |
259% |
| wonkette.com |
N/A |
31,000 |
128% |
241% |
| Campaign Sites |
| johnkerry.com |
306,000 |
480,000 |
103% |
128% |
| georgewbush.com |
317,000 |
9382,000 |
128% |
101% |
| *Blogspot and Typepad host thousands of blogs (e.g. xyz.blogspot.com) |
| Source: comScore Networks |
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