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Web Traffic

(Archives: All links were live at time of posting)
  • Twice the number of Web surfers visited candidates' Web sites than did so during the 2000 election. (BURST!)

  • GeorgeWBush.com landed 317,000 visits, roughly 3 percent more than Kerry's site, which tallied 306,000 on Monday, November 1, 2004. Traffic to the Kerry site was 128 percent higher than normal, while the Bush site was up by 103 percent. Workplace users accounted for more than half of all traffic to each campaign site. While 160,000 work-based Web surfers visited Kerry's site yesterday, 189,000 sought out Bush's. (comScore)

  • The biggest Election Day winner was DrudgeReport.com. The number of Tuesday visitors to the site was nearly 1 million (978,000), 60 percent more than Drudge's usual daily traffic. The number of visits to some of the biggest political Weblogs was also high. DailyKos.com's traffic was nearly triple normal at 260,000 visitors, while Instapundit was up by 140 percent. (comScore).

  • The most popular election night search terms on Tuesday November 2, 2004, was "2004 Election Results". That search string rose in popularity by 686 percent in the past 12 hours. Next was the term "Exit Polls," which jumped by 778 percent in popularity as the cliffhanger grew over whether President Bush would win Ohio's electoral college votes or whether Sen. John Kerry would challenge the results while provisional ballots were counted. The search for "George W. Bush" ranked at the 4th highest search term with a 347 percent rise in the past 12 hours. Next came "John Kerry," whose 104 percent rise in search popularity ranked 5th in the "Lycos 50." (Lycos)

  • The most visited news site on Nov 2nd, was CNN with 5,607,000 visitors. This was an increase of 63 percent over November 1st traffic. Nielsen/NetRatings also ranked CNN in the lead, though with different numbers. The company reported a 110 percent increase in traffic for CNN from Nov 1 -- 2. CNN was also the top Google media query on November 2nd. Google ranked FoxNews in second place for media queries on Election Day. The position was echoed by Comscore, which reported 1,811,000 visitors to Foxnews.com on Nov. 2, a 73 percent change vs. the average of the previous four corresponding days. Nielsen/NetRatings ranked FoxNews third, at 1,179 visitors for November 2nd. In the Nielsen/Netratings numbers, MSNBC came in at number two in terms of election day traffic, with 2,770 (with a growth of 143 percent over November 1). Google reported MSNBC as its number three top media query for November 2nd. (clickZ)

Traffic to Fastest Growing Sites,
November 1 & 2, (US, Home)
Site 11/01/04
Unique
Visitors
(000)
11/2/2004
Unique
Visitors
(000)
%
Growth
AOL Elections 471 1,996 324%
Associated Press 267* 1,035 288%
CBS News 178* 628 253%
MSN Slate 153* 412 169%
MSNBC 1,138 2,770 143%
Fox News 503 1,179 134%
CNN 1,572 3,305 110%
Electoral-vote.com 239* 453 90%
ABCNEWS Digital 308 519 69%
NewsMax.com 154* 249* 62%
* These web sites do not meet minimum sample size standards.
Projected and average measures for these sites may exhibit
large changes day to day as a result.
Source: Nielsen//NetRatings, November 2004

Election-Related Sites - Monday & Tuesday
  Daily Visitors % Chg vs. Average
Of Four Previous
Corresponding Days
  11/1/2004 11/2/2004 11/1/2004 11/2/2004
News Sites
foxnews.com 1,042,000 1,811,000 17% 73%
cnn.com 3,668,000 5,607,000 9% 63%
nytimes.com 813,000 944,000 15% 32%
washingtonpost.com 689,000 1,137,000 16% 98%
c-span.org N/A 62,000 -9% 455%
drudgereport.com 686,000 978,000 20% 60%
Blog Sites
blogspot.com* 325,000 333,000 23% 10%
typepad.com* 80,000 95,000 24% 30%
dailykos.com 34,000 86,000 95% 259%
wonkette.com N/A 31,000 128% 241%
Campaign Sites
johnkerry.com 306,000 480,000 103% 128%
georgewbush.com 317,000 9382,000 128% 101%
*Blogspot and Typepad host thousands of blogs (e.g. xyz.blogspot.com)
Source: comScore Networks




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