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Online Mobilization

(Archives: All links were live at time of posting)
  • Yahoo! Inc. helped drive more than one million Americans to download voter registration forms in collaboration with Declare Yourself, a nonpartisan, nonprofit youth voting campaign founded by Norman Lear. (Yahoo!)

  • In all, 527s spent more than $420 million on the election, Willis said. The top three 527s - Joint Victory Campaign 2004, America Coming Together and the Media Fund - combined to spend about $161 million. (opensecrets.org)

  • 450,000 people met at more than 25,000 political Meetups this election season. Five Democratic presidential candidates struck deals with the Web service to cross-promote and give registrants the choice of receiving e-mail from the campaigns. (MeetUp)

  • Former Vermont Gov. Howard Dean, the candidate who put MeetUp on the map, led all politicians with 158,483 MeetUp supporters. Kerry totaled 131,953 and 6,069 "met up" for Bush. (MeetUp)

  • The Kerry campaign had about 2.5 million people on its e-mail list. The Bush campaign, with five years to accumulate addresses, boasted almost 5 million. (New York Times)

  • In the last 72 hours of the campaign, 7.2 million Bush-Cheney'04 volunteers e-mailed friends, family and co-workers to urge them to vote. (Republican National Committee)

  • After the madness of the 2000 election, both major parties committed themselves to getting as many absentee ballots as they could. They made it easy - applications were available through the candidates' Web sites and about 4 million absentee ballots were cast. (NewJersey.com)

  • A doubling in the membership of moderate-to-progressive online religious advocacy networks to over 400,000 activists took place this election season - primarily for Sojourners and the launch of FaithfulAmerica.org. (Worldwide Faith News)

Post Click Activities
  Advocacy
Group's
Website
Condidate's
Website
Read information about the
candidate's platform on issues
66.2% 72.4%
Sent an automated message
to an elected official
43.3% -
Signed up to receive email alerts 41.6% 44.5%
Signed an online petition 40.9% -
Watched a video ad 35.2% 42.8%
Signed up and became a member 30.1% -
Made an online donation 23.6% 31.8%
Signed up to volunteer 13.5% 21.0%
Source: BURST! Research, September 2004, n=1,486 Likely Voters




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