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Online Mobilization
(Archives: All links were live at time of posting)
- Yahoo! Inc. helped drive more than one million Americans to download voter registration forms in collaboration with Declare Yourself, a nonpartisan, nonprofit youth voting campaign founded by Norman Lear. (Yahoo!)
- In all, 527s spent more than $420 million on the election, Willis said. The top three 527s - Joint Victory Campaign 2004, America Coming Together and the Media Fund - combined to spend about $161 million. (opensecrets.org)
- 450,000 people met at more than 25,000 political Meetups this election season. Five Democratic presidential candidates struck deals with the Web service to cross-promote and give registrants the choice of receiving e-mail from the campaigns. (MeetUp)
- Former Vermont Gov. Howard Dean, the candidate who put MeetUp on the map, led all politicians with 158,483 MeetUp supporters. Kerry totaled 131,953 and 6,069 "met up" for Bush. (MeetUp)
- The Kerry campaign had about 2.5 million people on its e-mail list. The Bush campaign, with five years to accumulate addresses, boasted almost 5 million. (New York Times)
- In the last 72 hours of the campaign, 7.2 million Bush-Cheney'04 volunteers e-mailed friends, family and co-workers to urge them to vote. (Republican National Committee)
- After the madness of the 2000 election, both major parties committed themselves to getting as many absentee ballots as they could. They made it easy - applications were available through the candidates' Web sites and about 4 million absentee ballots were cast. (NewJersey.com)
- A doubling in the membership of moderate-to-progressive online religious advocacy networks to over 400,000 activists took place this election season - primarily for Sojourners and the launch of FaithfulAmerica.org. (Worldwide Faith News)
| Post Click Activities |
| |
Advocacy Group's Website |
Condidate's Website |
Read information about the candidate's platform on issues |
66.2% |
72.4% |
Sent an automated message to an elected official |
43.3% |
- |
| Signed up to receive email alerts |
41.6% |
44.5% |
| Signed an online petition |
40.9% |
- |
| Watched a video ad |
35.2% |
42.8% |
| Signed up and became a member |
30.1% |
- |
| Made an online donation |
23.6% |
31.8% |
| Signed up to volunteer |
13.5% |
21.0% |
| Source: BURST! Research, September 2004, n=1,486 Likely Voters |
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