Online Fundraising

• Although Howard Dean set the pace during the primaries, raising roughly $20 million online, no one capitalized more on Internet fund-raising than Mr. Kerry. With a sophisticated marketing effort to keep people clicking, he emerged as the largest online fund-raiser in politics, bringing in about $82 million over the Internet - more than the $50 million Al Gore raised from all individual contributors in 2000. (New York Times)
  
  
• The Bush campaign, which used its Internet site primarily to organize voters, raised about $14 million online. (New York Times)
  
  
• The Kerry campaign raised $2.3 million online the day after Super Tuesday and $2.7 million the day after that. The one-day record of $5.7 million was set when Mr. Kerry accepted the Democratic nomination. (New York Times)
  
  
• When Senator John Edwards joined the Kerry ticket, the decision was first announced online. The campaign challenged supporters to raise $10 million in 10 days online, and succeeded. (New York Times)
  
  
• At the popular liberal Web log Daily Kos, its founder, Markos Moulitsas, directed more than $750,000 to the Democratic party and candidates from 6,500 contributors. Just a mention on the blog was worth thousands to a campaign. (New York Times)
  
  
• Even Amazon.com got involved in online fundraising, offering links that raised $300,000 for presidential candidates. (New York Times)