The World Food Programme's "Billion for a Billion" campaign aims to reach one billion individuals to help the almost one billion people who face starvation worldwide. The number of people facing starvation is about 100 million more than last year.

"If a billion Internet users donate a dollar or a euro a week, we can literally transform the lives of a billion hungry people across the world," said Josette Sheeran, executive director of WFP.

To meet the needs, the agency said it has to raise U.S. $6.7 billion. Donations to date stand at U.S. $2.9 billion.

According to the Billion for a Billion web site, "As well as donating, supporters can also help fight hunger by spreading the word, using the multiple tools available to web users today." Supporters could post the Billion for a Billion video on their Facebook page or tweet to a friend the fact that a child dies every 6 seconds of hunger-related causes. Support the cause by joining the Bloggers Against Hunger alliance, create your-own Fight Hunger T-shirt, or enter our Hungerbytes contest to create the raciest short video about hunger.