October 13, 2009
Rebranding the GOP
The RNC launched its new website, GOP.com.
But something was missing...in a section titled Future Leaders, there was no one listed. RedState.com has a synopsis on the site.
After relaunching its website, it is clear that the GOP still has a lot to learn in terms of the Web. If the RNC wants make good on its promises of increased grassroots participation, improved navigability and smarter marketing and fundraising tools for the GOP, it should start by removing any sentences making the GOP sound out of the loop, such as, "the internet has been around for a while now" under the What Up? page.
Listed as the Number on the Top Ten Reasons Why The GOP Website Relaunch Is Fizzlin', Marc Ambinder wrote, "It's not timed with the start of any major advocacy campaign -- or political campaign. And it portrays itself as something it's not: diverse and ready to embrace new ideas. That may be what the party leadership aspires to, but, at least when it comes to diversity, a few pictures of Hispanics and African Americans doesn't make up for ... well, the history of the party."
Posted by Buzz Webster at October 13, 2009 05:50 PM | Permalink | Comments (0)
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