In his recent campaign for mayor, candidate Scott Wagman bought an ad that popped up whenever anyone searched for his opponents' names on Google.

His opponents filed a complaint on the basis that the ad did not include the "paid for by" disclaimer that ads must have. The Florida Elections Commission ordered Wagman to remove the ad and pay a $250 fine.

These events have raised more questions in the debate about how "old media" rules governing campaign spending should apply to the "new media" age. For example, blogs connected to a campaign do not have to disclose their allegiance, and neither do facebook pages nor tweets.

This case ignited the Wisconsin Government Accountability Board to draft guidelines outlining the circumstances when the public needs to know who is paying for an online website or ad. Other states, like California, are discussing rewriting their rules as well.

With the Internet age in full swing, more states will have to adjust their old rules regarding ads to the new media used to promote candidates in local and state levels.

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(AP) States Weigh Campaign Rules for the Internet Age