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October 28, 2008

Mobile Technology Lead U.S. Into Election Day

From Tweeting voting conditions to receiving text messages reminding you to get out of bed to vote, mobile technology looks like it will be playing a crucial role on election day.

Text messages have already proven their worth this election cycle, after a study found that sending ‘get out to vote’ text message reminders" to young voters on Super Tuesday brought an increased turnout in the targeted segment by 4.6 percentage points. 

Text messages bring cheap, fast, viral and most importantly, personal messages to supporters.  Unlike robocalls, which McCain has been using, the text messages that supporters willingly sign up for are helpful reminders that can be resent to contacts.  McCain, whose campaign has struggled to keep up with the tech-savvy Obama campaign, has been using robo-calls to spread messages to supporters.

Obama Mobile, another way Obama's campaign has pioneered the movement of political campaigns into 21st century technology, uses the cell phone numbers it has collected through promo's like the VP text announcement sweepstake to collect cell phone numbers and send out reminders to Obama supporters.  Text messages from Barack can easily be forwarded on to entire address books of contacts. 

Tracking and reporting voting conditions has never been easier with the hashtag #votereport at Twitter.com, a text messaging social network.  techPresident's Twitter Vote Report Project takes text messages one step further, allowing voters to post reports on voting conditions, such as, "long line, zip code 21012, wait time 120 minutes."  It should be interesting to look back on the Tweets from voters as a means of improving the US voting system and making Election Day 2008 a turning point in our quest for 21st century politics.

Posted by Buzz Webster at October 28, 2008 06:18 PM | Permalink | Comments (0)

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