October 15, 2008
Obama Goes After Gamers, Campaigns on xbox 360
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Obama campaign team has taken on in-game advertising, carefully placing billboard advertisements inside prominent xbox 360 games, making him the first political candidate to ever buy ad space within a video game.
The idea of temporary advertisements embedded in video games was created 18 months ago, so the Obama campaign is entering this market with a first mover's advantage. Obama is using prominent online video games to reach a demographic that is known to infrequently vote: young males, ages 18-32.
Depending on the size of your state, the Obama ads may be displayed for a month, typical for gamers in smaller states, and less frequently for gamers in larger states.
Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, was quoted saying, “Like most television, radio and print outlets, we accept advertising from credible political candidates.”
Posted by Buzz Webster at October 15, 2008 06:02 PM | Permalink | Comments (0)
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