DFA’s site goes on to say that, “This first of its kind viral voting campaign uses innovative tactics and technology including text messaging, emails, celebrity communications, and Facebook - America's most popular social networking website.”

All it takes to reach three million is for each individual to commit to getting three friends to vote for Obama.

If you’re getting high school flashbacks, its because this campaign is banking on online peer pressure, stating “We all know peer pressure works. When you ask someone you know to commit to do something for you, they won't want to let you down.”

There’s even a secret weapon: “This campaign is viral! As friends pledge to vote, our campaign will motivate them to drive 3 of their friends, co-workers, family and others to pledge to vote... who in turn will drive 3 of their friends... and so on.”