August 12, 2008
ePolitics First: Announcing US Vice President Via Text Message
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Obama's campaign manager notified supporters of the chance to be "the first to know" Obama's VP pick via text, streamlining news to supporters and differentiating himself on the technology platform.
Here is the email Obama's campaign sent to supporters yesterday:
Barack Obama is about to make one of the most important decisions of this campaign -- choosing a running mate.
You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice.
Sign up today to be the first to know:
http://my.barackobama.com/vp
You will receive an email the moment Barack makes his decision, or you can text VP to 62262 to receive a text message on your mobile phone.
Once you've signed up, please forward this email to your friends, family, and coworkers to let them know about this special opportunity.
No other campaign has done this before. You can be part of this important moment.
Be the first to know who Barack selects as his running mate.
Thanks,
David
David Plouffe
Campaign Manager
Obama for America
With over 250 million Americans subscribing to a cellular-phone service, it will be interesting to see the difference on the Net's reporting on the VP announcement and mainstream media's reporting.
Posted by Buzz Webster at August 12, 2008 05:18 PM | Permalink | Comments (0)
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