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July 18, 2008

What's Hot: Will JibJab Do It Again?

The Spiridellis brothers have come a long way from their 1999 garage-based beginnings with JibJab.

With over 2 million registered users, they've created a legacy for viral satirical videos that is clearly tough to follow.



In 2004, JibJab was a real breakthrough with their brilliant "
This Land" satirical election video. By the end of the 2004 election cycle, Jibjab's election videos were seen over 80 millions times, on every continent, including Antarctica. At one point, their web traffic was three times that of the official Bush and Kerry sites combined.



JibJab recently released a video parody poking fun at all things election '08. Their latest political satire is dubbed
Time for Some Campaignin" after Bob Dylan's "The Times, They Are a-Changin'".



The Spiridellis brothers make no claims of trying to top their past success with JibJab; rather, they admit that it would be "impossible" and tried to "make the best video humanly possible without repeating ourselves."



In a
blog post, they wrote, "This year, our desire to do something new manifested itself in our STARRING YOU!® technology. Thanks to our incredible technology team, users can upload photos, cut out heads, and put themselves, family and friends into the latest election video."



Our take: JibJab '08 lacks a bit of the originality and edge of their '04 version and the boys seem to essentially acknowledge this...copying the same model that once propelled them to online fame just seems a little lame this time around...but we'll wait to see the number of views before we retire them into the viral video hall of fame.

Posted by Buzz Webster at July 18, 2008 06:05 PM | Permalink | Comments (0)

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