Joe Mercurio, a longtime friend of PoliticsOnline, brought Facebook’s political demographics to our attention.

The search engine was created to allow a company access to target audience information; rather than simply narrowing down the users into specific target audiences, the search engine can be manipulated to show specific political demographics including the correlation between politics and age, gender, geographies, educational level, and the relationship status of over 20 million users. 

By logging into Facebook's advertising search engine, and entering any company website to be advertised on Facebook, you will be able to access Facebook’s entire database of user information including: location, sex, age, key words, education status, workplaces, relationship status, and political views.

You won’t believe the volume of information you can achieve in two steps.  We decided to look into the voters, those users who are 18 or older, and the three different political views offered: liberal, moderate and conservative.  We found that out of the 20,526,420 people on Facebook who are 18 or older: 2,984,460 are liberal; 2,052,060 are moderate; 2,218,040 people are conservative.  And of the 4,827,340 college graduates on Facebook, 906,560 are liberal, 606,340 are moderate, and 613,740 are conservative.

With over 20 million people from around the world on Facebook, the search engines is a gold mine of info and well worth exploring...have fun.