Some of these videos are official and serious while others are well, not. It all began with the infamous “Obama Girl” video and its subsequent responses.

Recently a California based public relations firm has released their latest “Glamorous” video in support of Rudy Giuliani. Spoofing Fergie’s hit song, the video attempts to relay a serious political message through a comical means. The key schism between the Obama and Giuliani videos is the message.

One is meant to attract interest and entertain while the other clearly tries to communicate the candidate’s platform. Should candidates be trying to convey a central political message through a superficial spoof? It is almost insulting to contort a fear based political message meant to strength support for strict national security policy into a Top 40 parody. It undermines the candidate, the message and potentially the candidate. So candidates, by all means be creative, but don’t be naïve in thinking that a bad effort at a comical stunt will truly advance your cause.