Alvaro Colom, the social-democrat candidate, is the newly elected President of Guatemala.  His main adversary was Otto Perez Molina. The Colom campaign used the Web as a new political communication channel.  They broadcasted their presidential ambitions and programs through videos, interviews, and reports. Political parties of each candidate also used the Web to inform their supporters of any political events across the county.

However, the use of the Web is still at a very early stage. On Facebook, three groups have been created to support Alvaro Colom and five groups have been created to support Otto Perez Molina. On YouTube, 216 videos show Alvaro Colom’s campaign. 

The style in which these videos are made up is very different from Guatemala to the US. American online efforts can be very serious. They portray the differences between the candidates. The candidates make the case for voters to support theirs ideas. The Internet is another place in the political battle field. Guatemala candidates broadcasting seem to be more likely an advert. They discuss their ideas in a few minutes. A traditional Guatemalan song makes the spot more attractive. The candidates are not engaged in an aggressive discussion, but the revolution is just beginning in this small central American nation.