The Internet has become an essential work tool for non-profit organizations, and has propelled them to be players in world affairs. Though the Web, these organizations reach a larger part of the population around the world. Technology magnifies their influence beyond the organization’s physical boundaries. Non-profit organizations have always developed awareness for a wide array of issues and causes, but now these organizations can reach millions spanning across the globe in seconds.

In addition to spreading a message the web is a tool to recruit volunteers and organize supporters.  Generation Y is the most technologically savvy generation in history, and it is technology that is connecting younger people with the causes of non-profits.  The web along with this new generation is reshaping what is possible by creating new strategies and harnessing new methods.

The ease of online fundraising is the final piece of the puzzle, which pushes the message and its supporters into action.  Small donations now truly make a difference because they can be harnessed exponentially.  Millions and Millions were raised in the response to Hurricane Katrina and the Tsunami in the Indian Ocean, and many of those contributions were in small increments. 

Technology breaks down the formal barriers of 20th century top-down world management. It provides a direct communication among actors. The Web equals the playing field for all, and allows any group with a cause to become a major actor just as any government or any leader.  In this new world, leaders ignore major world issues at their own peril.