May 08, 2007
Pew Internet Breaks it Down
The latest report from the Pew Internet and American Life Project has some interesting things to say about technology users.
The study found that 85 percent of American adults use the Internet or cell phones, but only about 8 percent deeply utilize modern information and communications tools and services, 49 percent have little to no interest in it.
The report, called "A Typology of Information and Communication Technology Users," construct a classification system of American communication and information technology users.
Pew Internet researcher John Horrigan separates technology users into three categories: elite technology users, moderate technology users, and those with "few technology assets."
According to the report, 31 percent of American adults are elite technology users, and 20 percent are moderate technology users and a 49 percent can be classified as having "few tech assets."
Within the "few tech assets" group, a full 15 percent of the adult U.S. population can be categorized as "off the network" entirely, meaning they use neither cell phones nor the Internet. Another 11 percent of the population doesn't use mobile phones or have online access.
The report splits the elite category nearly evenly between four sub-groups each representing 7 to 8 percent of adult U.S. Americans: omnivores, connectors, lackluster veterans, and productivity enhancers.
For more information and to find out which sub-group you are a part of check out the Pew Study.
A Typology of Information and Communication Technology Users
Posted by Buzz Webster at May 8, 2007 05:18 PM | Permalink | Comments (0)
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