The choices ranged from U2 to The Temptations.  This action created a mild buzz throughout the Web last week, with many people trading song choices and jokes on several listservs and blogs.  Despite the interest gained through this internet moment, the campaign may have missed a large opportunity to parlay the extra attention into tangible results.  Many bloggers and Web observers pointed out that to vote for your favorite campaign song you did not have to submit an E-mail address or any other personal information.  Choosing the Hillary theme song probably brought many new people to the campaign Web site, and the campaign could have missed a moment to chorale many new supporters. 

Clinton may be leading all the national polls, but she has fallen behind Edwards and Obama on the Web.  The Obama and Edwards campaigns would not have missed this opportunity, and both are using the internet in groundbreaking ways.  While Team Clinton uses quick click polls to pick a campaign theme song the Edwards camp is asking supporters to send in videos via cell phones, which are being integrated into actual campaign ads.    All the candidates are using YouTube to communicate with online supporters, but Hillary's videos seem overproduced compared to Edwards and Obama.  The internet is the home of innovation and ideas, not the place for over produced political videos.  Hillary Clinton is the media anointed frontrunner, but on the Net she is playing catch up.