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April 04, 2007

MySpace To Hold Virtual Election

MySpace, the world's largest online social networking site, announced this week that it will host a 2008 virtual primary.

The poll will be open the first two days of January 2008, just prior to the Iowa Caucus and the New Hampshire primary. The poll will be open to the site's US based users with special attention on encouraging the sites users 18 years of age or older to register to vote in their home-state elections through the site's online voter registration tool.

According to statistics from Internet industry tracker comScore Media Metrics, 85 percent of the nearly 65 million US residents that visit MySpace monthly are at least 18 years old, legal voting age. 

Nielson//NetRatings reports that the Web site's members who are 18 years of age or older are nearly three times more likely than average Web users to interact online with a public official or candidate, 42 percent more likely to view online video relating to politics or public affairs, 35 percent more likely to research politics and campaign information online, and 44 percent more likely to listen to online audio/radio related to politics/public affairs.

Whether this online activism and virtual voting will translate to votes on Election Day remains to be seen, but it's certainly a good start.

"Iowa and New Hampshire may be selecting delegates, but the MySpace vote will be the first test of where candidates stand in the election year," Tom Anderson, MySpace president, said.


Before New Hampshire, Candidates Must Face MySpace
MySpace Plans Web Presidential Vote

Posted by Buzz Webster at April 4, 2007 02:42 PM | Permalink | Comments (0)

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