April 07, 2006
Italian Election Campaign Online
Italy’s parliamentary elections are just around the corner. While the Web still only plays a supporting role to TV in the campaign strategies of the major political parties, their online presence is worth a look.
Forza Italia, the party of incumbent Prime Minister Silvio Berlusconi, has a very average web site – informative but not engaging. The party also offers two issue-specific satellite sites: http://www.menotassepertutti.it focuses on the election promise of “less taxes for all” and includes a tax calculator where citizens can see what would happen in their specific circumstances under Berlusconi’s promises, and a forum www.sprechirossi.it, which literally translates to “red waste.”
The two major opposition parties have more commanding online campaigns. The Democratici di Sinistra, or Democrats of the Left, like Forza Italia, also has two satellite sites. The first is a Web TV platform with interviews and videos of politicians. The second is the story of the daily life of the Hope Family that suffers under the Berlusconi government. The Web site of the centrist party Margherita includes the most comprehensive information and offers the most interactivity with many forums for discussion of political topics.
Posted by Buzz Webster at April 7, 2006 10:08 AM | Permalink | Comments (0)
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