March 17, 2006
Political Messages on Demand
On demand political advertising could become a serious contender in challenging the traditional “sound-byte” ad on broadcast TV.
Think that the best way to reach voters is by inundating them with 30-second TV ads? Think again. The next big thing in high-tech political advertising may just be on demand advertising that gives viewers the chance to decide when, where, and how often they want to watch political messages. With the flexibility for candidates to offer ads up to sixty minutes long, on demand ads could become a serious contender in challenging the traditional “sound-byte” ad on broadcast TV.
Rhode Island Democrat and general treasurer candidate, Frank Caprio, (http://www.frankcaprio.com/) is the first candidate to use on demand advertising to reach voters. Cox Communications digital cable Subscribers can watch Caprio’s four-minute long biography over and over and over again.
Fasten your seatbelts; this online advertising flight is just taking off.
Related Articles:
Comcast On Demand Political Advertising Information
http://www.comcastspotlight.com/sites/Default.aspx?pageid=7608&siteid=62&subnav=3
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http://www.projo.com/news/politicalscene/projo_20060306_polsc6.86fbb3e.html
Posted by Buzz Webster at March 17, 2006 11:07 AM | Permalink | Comments (0)
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