March 07, 2006
An Unlikely Partnership Between Wal-Mart and Bloggers
Some members of the last independent media are helping the largest private sector employer in the United States to improve its image.
An article in today's New York Times reveals that Wal-Mart is using bloggers as an integral part of its new public relations campaign:
Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters.
Check out the full story, "Wal-Mart Enlists Bloggers in P.R. Campaign."
Posted by Buzz Webster at March 7, 2006 12:39 PM | Permalink | Comments (0)
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