The site contains an actual blog, considered the main meat of the matter, which will dig deeper into issues, interview important minds, and showcase intelligent sources as well as the readers themselves. In addition, readers have the chance to add their comments to each post. Alongside the blog is the site's "Top 5" feature, which keeps a running tally of important new people, trends and technologies. Finally, a section called "Your Take" will allow users to give their two cents on an important media-shifting question of the week. MediaShift aims to set itself apart from the standard blog by providing users with more content to explore and comment on.  http://www.pbs.org/mediashift/info/

Site creator Mark Glaser writes: "In 2006, I am ready to turn my life over to the blog. I hope it doesn’t eat my wife and son, chew through my assorted leisure activities, and gnaw on my dreams at night. It helps that PBS.org — bless their souls, Preacherman! — has offered to finance my vision. When I first was pitching the idea of the MediaShift blog, one pitchee told me, 'Mark, why don’t you think outside the blog?' It had a nice ring to it, and I had to agree. So MediaShift will try to think outside the blog, by offering you more — and serving you more.

The Top 5 will be a very unscientific Intelligent Designed look at trends, people and technology that won’t leave us alone. And each week, I’ll pose a more pointed question to you all to get Your Take. The following week, I’ll do a roundup of the best of what you’ve offered to share with us. And once per week, I’ll do a feature called Digging Deeper that will include deeper thinking and even interviews. Eventually, I’ll start a weekly podcast, add audio and video to the site, and do more stories that include you in a two-way conversation. And I hope that together we can break the bonds of traditional blogging and journalism."