September 30, 2005
*PoliticsOnline Asks the Readers*
Uganda has begun a $1 million advertising campaign with CNN to change its image abroad, which includes online advertising. This has us wondering - have other countries used online advertising to improve their images? If you know something, share it with us!
Starting this October, millions of television viewers around the world will be shown a different picture of Uganda, away from war, disease, corruption, major criticisms that have seen the country's image abroad take a nosedive in the last few months. Uganda has sealed a $1 million deal with CNN called ‘Brand Uganda’ which will include sponsorship and advertising on the Inside Africa show on CNN, CNN Online and CNN Travel Magazine.
http://allafrica.com/stories/200509250291.html
***PoliticsOnline Asks the Readers***
Hiring PR firms to campaign and buy ad space to promote a country’s image is not unusual –Following 9/11 Middle Eastern countries rushed to take out advertising space to tackle image problems in the United States-- what is unusual is that Uganda’s campaign includes an online advertising piece. Do you know of any other online country advertising buys? Submit your ideas to editor@politicsonline.com.
Posted by Buzz Webster at September 30, 2005 10:32 AM | Permalink | Comments (0)
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