April 02, 2005
Online Political Ad Auction Success
PoliticsOnline took part in an online political first when it began running ads in its newsletters on Friday. The ads were auctioned through eBay to the highest bidder, which happened to be NGP. It's the first time we know of that political ad space has been auction this way.We love the transparency of the transaction and the idea that people are paying what they want for the ad, or at least the market rate.
The folks at NGP tell their side of the story on how they won the bid, which is pretty interesting.
Next eBay ad space auction begins April 11, 2005.
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Posted by Buzz Webster at April 2, 2005 06:49 AM | Permalink | Comments (0)
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