April 01, 2005
Online Campaigning Breaks Loose In UK
The UK elections are heating up online, with much of the same strategy used in the 2004 US elections being employed. One of the most controversial tactics to unfold this week, was Britain’s Labour Party announcement that it has hired former Kerry campaigner Zack Exley as an Internet consultant.
Labour also blasted out its first star-powered email this week penned by best selling author John O'Farrell, who encouraged members to get out and volunteer.
The UK’s Conservative Right is similarly turning to popular American online campaigning techniques, such as the recent launch of a blog promoting support tax relief, withdrawal from the euro and pre-emptive action against terrorists. Conservatives aim to use new media activism to revive the party and overcome what it sees as opposition from the “metropolitan Establishment.”
A new online tactical voting campaign also launched this week, catching voters’ attention.
MoveOn.org Man Helps Tony Blair's Election Campaign
Tories Plan To Beat ‘Bias’ By Bringing In Bloggers
Tax Relief Gets Centre Stage On Tory Blog
'Vote Swappers' Aim To Wipe Out Leading Conservatives In Internet Campaign
Posted by Buzz Webster at April 1, 2005 12:07 PM | Permalink | Comments (0)
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