March 02, 2005
Social Security Battle Online
Remember Bush In 30 seconds...Well, this is nothing like it.
From a MoveOn.org email:
The Republicans are running a $100 million public relations blitz to convince Americans to privatize Social Security. Today, we're launching a contest to find an entertaining, memorable, and persuasive Macromedia Flash piece that can pierce the Republicans' spin. (A Flash is a kind of animation, game, slide show, or program that can be easily viewed on the Internet.) We believe that when we put our heads together, our creativity and authenticity can beat high-priced PR any day of the week.
Republicans aren't getting as flashy, but they're fighting the Social Security battle on the Web too.
From an RNC email:
Please share your thoughts about saving Social Security with friends and neighbors by visiting our new testimonial page at www.preservingsocialsecurity.com. While you're there don't forget to sign the Social Security petition tool.
And you just can't talk about Social Security and the Web these days without mentioning USA Next.
A USA Today article details USA Next's tactics, which appears to be a hybrid of direct-mail tactics and Internet fundraising.
Here's an excerpt:
The launch of our campaign has yielded tremendous results . . . We've had over 3 million hits at our website, www.usanext.org, in just the past week, sometimes at the rate of tens of thousands per minute.
Posted by Buzz Webster at March 2, 2005 05:06 PM | Permalink | Comments (0)
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