March 11, 2005
Online Mobilization Panel
I just out of the United We Stand – Online Mobilization Panel.
Robert Hahn was probably the most interesting person on the panel. He is the Executive Director of Free Republic Network and also happened to web work for the Swift Boat Vets.
Melissa Boasberg of the Kerry-Edwards campaign (also on the panel) nearly fell out of her seat when Hahn told the audience of his role with the Swifties.
Andrew Stocking had some hints for how you should progress in asking for money through emails.
Progress in three steps –
- First Education
- Then Take Action
- Next Ask For Money
Hahn said a great way to find out more about your visitors is to metatrack all the categorities post and articles that go up on your site. If you have a client login, use it to where folks go, and use this info for your email campaigns.
Other thoughts from the panel
- sharing and cooperation of email lists among like minded groups is a good way to grow your base and subscribers are generally positive of this type of coordination.
- Kee the momentum going in an online campaign with Feedback, feedback, and morefeed back – report your successes no matter how small, and engage them in a dialogue instead of talking to them when you need money.
- Watch out for Key words in your message. Get a spam filter and test your emails against it before you send out an email.
DA
Posted by Buzz Webster at March 11, 2005 01:39 PM | Permalink | Comments (0)
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