February 25, 2005
Online Attack Ad Stirs Controversy
In case you didn't know - Story of the Week
An online ad debuting on the conservative magazine website The American Spectator turned heads this week, stirring memories of the brouhaha caused by Swift Boat Vet's ads during the 2004 elections.
Outraged erupted early Monday morning when USA Next, calling itself a conservative alternative to AARP, ran an online ad titled "The REAL AARP Agenda," containing two photos-- one of a soldier, covered by a red X mark, and the other of a man kissing his male spouse, covered with a green check mark. The ad was picked up by several bloggers and circulated the Web before appearing on television news reports. It was later learned that USA Next hired some of the same consultants who worked on the Swift Boat Veterans for Truth's campaign to create the AARP online ad. Responding to the negative attention, USA Next pulled the ad.
The attack on the AARP overshadowed the associations own attempt at online advocacy this week, with the launch of a new national website designed to help consumers and physicians with information about which prescription drugs work best. The website, www.aarp.org/ResearchRx, allows consumers to better understand the relative effectiveness, safety and affordability of prescription drugs.
More:
Anti-gay Internet Ad Takes Aim At AARP
Attack On AARP Starts With The Dirtiest Of Politics
Flare-Ups in Battle Over Bush's Social Security Plan
Posted by Buzz Webster at February 25, 2005 02:06 PM | Permalink | Comments (0)
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