February 10, 2005
British Labour Takes A Page From US Online Campaign Handbook
With an election expected in few month's time, the Labour Party of Britian has launched an online campaign against the Tories. In a recent email to online supporters, Labour officials promised an election campaign that "is going to be very different than any before it - in part thanks to the Internet".
Labour's first interactive initiative is the launch of campaign pledges by email on Friday. Prime Minister Tony Blair will also take part by unveiling the Party's new pledges for a third term Labour Government to the public at events around the country, and online supporters are promisted to be among the first to get them.
Labour supporters can also text message or email questions to the Prime Minister that will be answered this weekend at the Party's annual Spring Conference.
Blair has promised to personally read and respond to every message... just kidding.
The Tories have also beefed up their online communications and are running an interactive "Are you thinking what we're thinking?" campaign through the Party website.
I'm thinking this is going to be a short but sweet web war.
Posted by Buzz Webster at February 10, 2005 11:50 AM | Permalink | Comments (0)
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