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October 27, 2004

History Campaign Ads

Did you know Bush senior used TV ads to define Clinton as a flip-flopper? The word wasn't actually used, but the idea was the same as the Bush Jr. defining Kerry effort.

How did I know that?

A group of us at Michigan State have created an innovative online learning environment that features campaign ads and historical clips from 1952 to 2004.

The site is available at http://www.easehistory.org/

EASE History Campaign Ads uses presidential ads as entry points to learn about learn about campaign issues and their historical context, as well as the persuasive techniques and strategies that are part of political campaigns.

Posted by Buzz Webster at October 27, 2004 02:29 PM | Permalink | Comments (0)

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