August 03, 2004
WWW Realm Of The Informed Independent?
MediaPost reports that a new survey from Scarborough Research--a firm that studies shopping, media, and lifestyle patterns of U.S. consumers -- shows that Independents, many of whom could be the very swing voters so highly sought after in this year's tight election, are 30 percent more likely than all consumers nationwide to use the Internet to visit a newspaper Web site or radio station site, while Republicans and Democrats are less likely than all consumers to do either.
Posted by Buzz Webster at August 3, 2004 10:29 AM | Permalink | Comments (0)
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